Your brand is not your logo: what Lagos markets teach about trust
Walk through Balogun on a Saturday and you’ll see brand-building older than any agency deck. The lesson for tech companies is uncomfortable.
Read the storyFeatured stories
Ideas on brand, reputation and marketing from Nigeria’s enterprise and energy sectors.
Marketing Why Nigerian B2B buyers read WhatsApp before they read your website
The real shortlist is decided in group chats you will never see. Here is how to be the name that gets forwarded.
Tech in Africa Selling software to government: the patience playbook
Public-sector deals move at the speed of approvals. The companies that win treat patience as a marketing strategy.
Branding The monogram test: can your brand survive at 32 pixels?
Most of the time your brand is seen as a tiny square — an app icon, a WhatsApp avatar, a browser tab. Design for that first.
Latest news
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Sep 19, 2026
Marketing
Why Nigerian B2B buyers read WhatsApp before they read your website
The real shortlist is decided in group chats you will never see. Here is how to be the name that gets forwarded.
-
Sep 17, 2026
Tech in Africa
Selling software to government: the patience playbook
Public-sector deals move at the speed of approvals. The companies that win treat patience as a marketing strategy.
-
Sep 15, 2026
Branding
The monogram test: can your brand survive at 32 pixels?
Most of the time your brand is seen as a tiny square — an app icon, a WhatsApp avatar, a browser tab. Design for that first.
-
Sep 12, 2026
Leadership
Marketing and product should share one whiteboard
When marketing learns about features at launch, the story is always late. Put both teams in the same room earlier.
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Sep 10, 2026
Marketing
Content calendars fail in week three. Here’s how to plan for it
Enthusiasm carries the first fortnight. Systems carry the rest. A practical approach to content that survives a busy month.
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Sep 8, 2026
Tech in Africa
HealthTech adoption starts at the records room, not the boardroom
Hospital leadership signs the contract. The records officer decides whether the system actually gets used.
“People don’t buy what you sell. They buy the version of themselves your brand lets them become.”Uzoma Daniel, MBA — Branding & Marketing Executive Read the essay
Explore by topic
Branding Your brand is not your logo: what Lagos markets teach about trust
Walk through Balogun on a Saturday and you’ll see brand-building older than any agency deck. The lesson for tech companies is uncomfortable.
Branding The monogram test: can your brand survive at 32 pixels?
Most of the time your brand is seen as a tiny square — an app icon, a WhatsApp avatar, a browser tab. Design for that first.
Branding Colour is a promise: choosing a palette you can keep
A palette isn’t chosen on the day of the logo reveal. It’s chosen every time someone makes a slide at 11pm.
Marketing Why Nigerian B2B buyers read WhatsApp before they read your website
The real shortlist is decided in group chats you will never see. Here is how to be the name that gets forwarded.
Marketing Content calendars fail in week three. Here’s how to plan for it
Enthusiasm carries the first fortnight. Systems carry the rest. A practical approach to content that survives a busy month.
Tech in Africa Selling software to government: the patience playbook
Public-sector deals move at the speed of approvals. The companies that win treat patience as a marketing strategy.
Tech in Africa HealthTech adoption starts at the records room, not the boardroom
Hospital leadership signs the contract. The records officer decides whether the system actually gets used.
Leadership Marketing and product should share one whiteboard
When marketing learns about features at launch, the story is always late. Put both teams in the same room earlier.
Leadership What an MBA didn’t teach me about brand budgets
The spreadsheets were useful. The politics of defending a brand line item were not in the syllabus.
Leadership The first 100 days of a new marketing lead
Listen, audit, then ship one visible win. A simple rhythm for stepping into a marketing role at a tech company.
Case Studies From feature list to story: rewriting a SaaS homepage
A walkthrough of how I turn a wall of features into a page that answers one question: why should I care?
Case Studies The pricing page nobody wanted to publish
How adding a simple price range to a B2B site doubled qualified enquiries — and why leadership was nervous about it.
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Uzoma Daniel
I’m a branding and marketing executive who turns what organisations build into stories people trust. My work spans brand positioning, corporate identity, brand voice and design — first in media, now in energy and enterprise technology.
- Team LeadBEDC Electricity Plc · 2024 – present
- Brand & MarketingBlouza Technologies · Present
- Optimist GroupMedia · 2021 – 2024
- MBA, Marketing & StrategyMIVA Open University